About Sugar
More than 80% of our output is sold to the food industry, mainly to manufacturers of soft drinks, confectionery, jam, marmalade, bakery and dairy products, while the remaining part is sold in the retail market under our Dansukker® brand.
The Sugar Division also supplies a line of animal feed products, and sugar beet seed to agriculture, as well as dietary fibre. Today, the bulk of Sugar's sales goes to the Nordic and Baltic markets, and we have a solid foothold in a number of other Northern European Contries.
An annual production of some 1.0 million tonnes of sugar places the Sugar Division among Europe's largest and most efficient sugar suppliers. Production takes place at our 8 facilities in Denmark, Sweden, Finland, Germany and Lithuania. Our main raw material is sugar beet.
Goals and strategy
Danisco Sugar is committed to being the preferred sugar supplier in Northern Europe. Our strategy is continued efficiency improvements and market-oriented product development with a constant focus on quality and sustainability. We want to strengthen our position in the domestic markets and expand into new markets by being a close and creative partner to our customers. We are also focused on new business opportunities based on sugar beet, including bio-ethanol.
Maintaining the Sugar Division as an attractive workplace is another key element in our strategy. We consider our employees our most important resource and therefore give high priority to competency development and attractive working conditions. All Sugar Division employees are covered by our HR policy, which focuses on dialogue, development opportunities, flexibility and social responsibility.
Employees
The Sugar Division has a broad variety of job functions ranging from production and advising beet growers via sales and marketing to high-tech IT and process development. The Sugar Division has approximately 2,000 employees.Key persons
The Sugar Division is managed by the Sugar Management Group, which has the following members:- Mogens Granborg, Executive Vice President, COO, Danisco A/S
- Thomas B Olsen, Executive Vice President Agriculture
- Jesper Thomassen, Executive Vice President, Technology & Operations
- Mats Liljestam, Executive Vice President, Sales and Marketing, President of Danisco Sugar AB
- Esben Andersen, Executive Vice President, Finance
Here is how we are organised
Where to find us
The Sugar Divisions sugar production is concentrated at six sugar beet factories and two refineries: two sites in Denmark, two in Sweden, two in Finland, one in Germany and at one jointly-owned facility in Lithuania. The two sugar refineries are located in Finland and Sweden, respectively. The Sugar Division has sales offices in Norway, Iceland, Estonia and Latvia.
The division's head office function is based in Copenhagen, Denmark.
The Finnish sugar activities are managed from Finnsugar’s head office in Kantvik outside Helsinki.
Read more about Sugar's production facilities
Denmark
Finland
Germany
Lithuania
Sweden
The EU Sugar Market Regime
Production and marketing of sugar beet and sugar in Europe is governed by the EU Sugar Market Regime.
The EU Sugar Market Regime has existed in its current form, with a few changes, since 1968, but in November 2005 the EU adopted a reform that is effective from
1 july 2006 to 30 September 2015.
Danisco’s total sugar quota is approx. 922,000 tonnes.
Inspiration for consumers
Our retail Dansukker® brand provides consumers with a wide and attractive selection of sugar products designed to suit modern lifestyles and satisfy market trends, for example Icing Sugar with flavour, Fruit Sugar and Muscovado Sugar.Modern consumers like to serve good, homemade meals but often do not have sufficient time to make them. That is why our development efforts are focused on convenience and inspiration, making it easy to prepare homemade quality food.
Fibre and feed from beet
Even if sugar-containing beet juice is the primary ingredient in Sugar's production, the rest of the beet also has many qualities. The beet pulp and molasses are used in the manufacture of a range of high-quality animal feed products. See http://www.hpmassa.nu/ and www.foder.daniscosugar.com for further information.Sugar's dietary fibre, Fibrex®, made of beet fibre, is a natural, gluten-free, high-fibre food supplement, which is used in bakery, meet and breakfast cereal products.
The beet - a complete cycle
Sugar's main raw material is sugar beet delivered by some 8,000 growers in Northern Europe. A sugar beet contains 75 per cent water, 16-18 per cent sugar, 5-6 per cent beet fibre and 2-3 per cent other substances. Some 90 per cent of the sugar content is extracted as white sugar. The remainder is contained in the molasses, which is used in the production of animal feed, yeast and alcohol. We reuse almost half the beet's water content, for instance for washing beet, and the rest evaporates.
The beet fibre is used for fibre products and animal feed. The remaining other substances contain phosphorus and magnesium and are present in the lime left over from the sugar production, for example. The lime is sold as fertiliser to agriculture. This means that we use practically the whole dry substance content of the beet in our production and almost half of the water content.
For more information about Sugar Division and our products:
www.daniscosugar.com
www.agriculture.daniscosugar.com (available in Danish, German, Lithuanian and Swedish)
dansukker.com (available in Danish, Estonian, Finnish, Latvian, Lithuanian, Norwegian and Swedish )
www.foder.daniscosugar.com (available in Danish, German and Swedish)
www.hpmassa.nu (available in Swedish)
www.perspektiv.nu (available in Danish, Norwegian and Swedish)
www.trade.daniscosugar.com (available in Danish, Norwegian and Swedish)
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