SAFI is the global organization for SALES, MARKETING & APPLICATION targeting Food Producers. SAFI is organized to mirror the different market developments and customer needs around the globe.
We target to be the "second-to-none" frontline organization within the food ingredients industry
We serve and develop our global customer base within Food applications
We are dedicated to long term customer satisfaction
We market and sell divisional products, services and solutions
We are industry focused with dedicated teams
We build competitive edge through outstanding application expertise
We coordinate Key Accounts and build partnerships
We transfer market intelligence to the Divisions and other relevant Danisco units
We are looking for a person responsible for developing Danisco’s market research and advertising initiatives through close collaboration with innovation, sales, the divisions and management. This position will be focused on the Bakery industry and will be responsible for gathering and analyzing market information as well as assisting with promotional activities.
Monitor industry statistics and provide analysis to internal decision makers
Understand market drivers and anticipate market trends
Provide marketing support to industry team leaders and industry team members in order to meet outlined team goals and initiatives
Evaluate market size and market share to aid in defining industry strategies
Gather and analyze competitive market information
Define industry market segments and highlight potential growth areas that are aligned with the bakery industry strategy
Support product managers with market research on potential new products and product promotions
Collect and analyze information on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
Develop consumer insight to include surveys/studies, ideation sessions and focus groups
Provide market intelligence and consumer insight to the customer
Measure the effectiveness of marketing and advertising programs and strategies
Coordinate with VP Sales and sales directors to compare market growth trends with sales data
Coordinate with global marketing team to maintain standard guidelines and a consistent brand image
You are someone who must work independently relying on oral and written instructions. Problem solving skills are required. This position reports directly to the Director, Marketing
Minimum 4 year degree in Marketing and 5-10 years related experience
Strong written and verbal communication skills
Excellent presentation skills
High level of proficiency with Excel and Powerpoint
Able to work in a team environment and to take independent initiative
Strong time management and organization skills
Some advertising and graphic design experience
Ability to travel occasionally
Knowledge around and experience within the bakery industry
We are an Equal Opportunity Employer.
Application deadline is 31 January 2009.
Business area:
Sales & Marketing
Reference no:
EN-01048
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