11 August 2008 - 12:34
Danisco partners with the organic dairy Stonyfield Farm in the US
HOWARU™ probiotics contribute to the ‘Feel good inside’ Stonyfield statement
Stonyfield, the largest organic yogurt producer in the world, has introduced a Danisco probiotic to their yogurt and yogurt beverage product line. Their exclusive probiotic culture, that now includes HOWARU™ Rhamnosus, has been enhancing digestion and strengthening the immune system of American consumers since the early 2008.
Danisco’s HOWARU™ range comprises the most documented probiotic strains commercially available worldwide, recognised for their immune-modulating properties and long-proven efficacy on gut health.
"We have formed a partnership with Stonyfield Farms. We married our expertise in probiotics and cultures with Stonyfield expertise in fresh dairy", states Peggy Steele, Probiotics Global Manager for Danisco
Introducing probiotics in all its products was a natural move for Stonyfield that is recognized for its healthful organic yogurt ranges under well-known brands such as Yo-Baby® or Yo-Kids® and its environmentally friendly positioning.
“We greatly appreciated Danisco's responsiveness and scientific expertise when we decided to boost our entire range with the addition of HOWARU™ to our proprietary probiotic blend", comments Kasi Reddy, Senior Vice President of Research & Development, Quality and Food Safety of Stonyfield Farm. "It has allowed us to continue steering ahead of the market and helping our customers keep naturally balanced."
According to Euromonitor, the North American market for organic dairy products is the largest in the world with more than USD 3 bn in 2006 and a double-digit annual growth rate.
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