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15 May 2009 - 12:51
PrimaGreen™ technology at Cotton Textile Processing summit in Hong KongThrough its portfolio of products called PrimaGreen™, Genencor is helping the textile processing industry become more sustainable. The summit takes place from May 19 to 20. Shanghai, China – May 15, 2009 – Genencor will present its breakthrough biotechnology solutions for the textile processing industry next week at the Cotton Textile Processing: Sustainable Solutions for a Better Future in Kowloon, Hong Kong. Through its portfolio of products called PrimaGreen™, Genencor is helping the textile processing industry become more sustainable. The summit takes place from May 19 to 20 at the Kowloon Shangri-La hotel. Genencor’s PrimaGreen™ EcoWhite is a unique and first-to-market enzyme, which powers the system that will be sold by Huntsman Textile Effects under the name Gentle Power Bleach™. Nico van Schoot, Global Textiles Product Manager for Genencor, will present on PrimaGreen™ EcoWhite on Tuesday May 19th, 9:30 am to explain how the novel bleaching technology significantly reduces energy and water consumption in wet textile processing, while improving fabric quality. “By joining forces with Huntsman Textile Effects, we provide the textile industry with a whole new level of opportunities to enhance product performance and improve environmental footprint”, says Wayne Ashton, Senior Director and BU manager of the Textile Industry business unit at Genencor. “This is a real-world case of innovation that’s gone from the lab to market to achieve significantly improved business and environmental outcomes for textile processors. The beauty of this technology is that it yields outstanding results at lower processing temperature, lessens use of harsh chemicals, while adding value to the business.” For more information contact: For more information on the event: cottoninc.com/Sustainable-Solutions-Summit
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