14 October 2009 - 09:00
Genencor launches PuraFast™ – a performance ingredient for short cycle and low temperature wash performance
Today, Genencor, a division of Danisco, announces the launch of PuraFast™ HS protease, at the 56th Annual Congress of SEPAWA (Association of Soap, Perfume, and Detergent Experts). PuraFast™ is a performance ingredient for laundry detergents to improve cleaning performance in shorter cycle and lower temperature washes. This results in greater convenience for consumers. Studies on European wash cycles validate that using PuraFast™ also reduces energy and water use.
‘Our slogan is ‘clean clothes, clear conscience’,’ explains Floris Luger, Vice President of Genencor’s Fabric & Household Care business. ‘By reducing the typical wash cycle from more than an hour to as little as half an hour, users can save up to 20% water. PuraFast™ provides detergent manufacturers with a highly effective ingredient to help consumers achieve optimal results, while also conserving natural resources.’ PuraFast™ is the latest product introduced to Genencor’s comprehensive portfolio of enzyme solutions for the Fabric and Household Care industry. Read more at www.changetheworldin30mins.com
Michiel van Zeeland, Global Product Manager for Genencor, will present the new PuraFast™ technology at SEPAWA on 14 October, 11:00 CET.
For further information, please contact:
Jennifer A. Hutchins, Division Communications
Tel.: +1 (585) 256 6973
E-mail: jennifer.hutchins@danisco.com
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